Design rooted in strategy. Built around your team.
- • Design decisions should have a reason. Mine always do.
- • I start every project by questioning the brief — not answering it.
- • The right solution isn't always the one you came in asking for.
CBR Creative is the practice of Christina Bou Rossi — a design director and brand strategist with thirteen years of experience partnering with founders, CMOs, and marketing teams to build brands that are clear, considered, and built to last.
How I Work
Start with listening
Every project begins with questions — about your business, your audience, and the problem underneath the request. That conversation shapes everything that follows, including whether the original brief is the right one.
Work inside your team.
I collaborate directly with founders, marketing heads, and cross-functional teams — not in isolation. I function as an extension of your team, not an outside vendor.
Direct the full scope.
Brand strategy, identity, web, events decks — and all mediums I don't personally execute, like animation or development, I direct through your brand lens. Scope is rarely a limitation.
Selected Work
Recent Projects
Brand identity, web design, marketing, and creative strategy — from early-stage startups to established companies.
Project Visuals
TMRW Life Sciences
Brand · Product Design · Web · Events · B2B & B2C
Five years as part of the founding team and ongoing creative partner — building and evolving a fertility technology brand across every stage of growth.
Project Visuals
CODA
Brand Strategy · Identity · Web · Investor Materials
A complete brand build from the ground up — strategy, identity, website, and the full suite of materials needed to communicate with investors and customers.
Project Visuals
Chronicle Bio
Brand Identity · Web · Investor Materials
A brand for an early-stage biotech that needed to communicate scientific meritocracy to a sophisticated audience — from the first mark to the investor deck.
Project Visuals
Beckley Retreats
Brand · Marketing Design
Brand and marketing design at the intersection of clinical rigor and genuine human warmth — where getting the tone exactly right was the entire brief.
Clients
Working with the right partners matters.
“I take on a focused number of projects each year. If you're looking for a senior creative partner — someone who will embed with your team, question the brief, and stay involved through delivery — I'd be glad to hear about what you're working on.”
Contact Info
New York · Working Globally
© 2025 CBR Creative LLC